World Finance Informs

The global banking sector is currently caught in a paradoxical struggle: while technical capabilities have never been greater, customer "primacy" the status of being a consumer's main financial partner is under unprecedented threat. In the 2024–2026 window, the industry has seen the average number of banking relationships per consumer rise to 2.6, up from 2.0 just a few years ago. Neobanks like Revolut, with over 70 million customers globally, are successfully eroding the core deposit base of traditional incumbents. In this high-stakes environment, Personalisation in Banking has shifted from a marketing "add-on" to an existential growth engine. Recent data...