Certua, the data-driven financial technology company, is acquiring the Surely Group, the insurtech firm.
This follows the launch of Certua’s enterprise insurance platform last year, which enables distributors to simply plug in via API and tightly integrate into Certua’s platform.
The Surely Group provides a cloud-based platform that works on all devices (web, tablet and mobile), is multi-lingual and multi-currency, and operates in a Software-as-a-Service (SaaS) model.
Tom Williams, CEO at Certua, says: “The combined unique suite of services enables us to offer genuinely differentiated propositions in alternative digital markets. Our joint capabilities bolster our current proposition and satisfy the high demand we have been seeing for integrated user journeys in addition to core administration and data science.”
Larry Shapiro, CEO at Surely, says: “Their distribution strategy and use of data and analytics complements our modern technology stack, and their powerful and configurable back-end APIs plug neatly into our front-end.”
The acquisition is set to bolster the Certua distribution proposition following increased demand from distributors to utilise the enterprise insurance platform and provide end-to-end customer journey, while enabling insurers and re-insurers to reach previously inaccessible distribution channels.