Linx, the leading retail technology specialist, announces its partnership with PicPay, one of Brazil’s largest payment apps with over 13 million users, to offer retailers a new option for their customers from January.
The joint action between Linx and PicPay will bring the potential for users to make QR Code payments at more than 100,000 establishments operating the Linx system. Created in 2012, PicPay is a pioneer in the use of the QR code for financial transactions in the country and has surpassed 3.5 million transactions of its kind in its history.
This integration promises to make life easier for PicPay merchants and users, preventing fraud and bringing agility to the payment market, enabling faster and more efficient management. At the cashier, the retailer will show only one QR Code, which can be paid on different platforms, such as PicPay and other Linx e-wallet partners.
“Payment made via QR Code brings innovation to retail and meets three consumer longings: safety, ease of use and speed. Simply put, it reduces friction when paying, greatly improves the customer experience and, consequently, the retailer experience. This technology still democratizes access to consumption, since to use our application you do not need a bank account or plastic card”, says Elvis Tinti, commercial director of PicPay.
This momentum helps scale acceptance of the QR Code, the instant payment technology that is transforming the industry as it reduces the number of intermediaries and transaction costs. “It was thinking about the needs of the market that we sought this partnership. Linx and PicPay are experts in developing innovative solutions that make your customers’ daily lives easier. With QR Linx, we will drive the use of wallet payments in the market,” explains Denis Piovezan, vice-president of Linx Pay Hub, Linx´s fintech.
Linx is a Brazilian company specialized in retail technology. Leader in the management software market, with 42.2% of retail market share, as IDC attests. All of Linx’s shopping journey expertise is transformed into key insights to achieve what retailers expect most: build customer loyalty and achieve tangible, relevant results. Publicly traded at B3 since 2013, Linx also became the first Brazilian publicly traded software company at NYSE in 2019. The company has more than 3,500 employees distributed among its headquarters in São Paulo, 15 branches throughout Brazil. and 5 countries in America.
PicPay is the largest mobile payment company in Latin America and has democratized the financial system. A pioneer among e-wallets in Brazil, the app allows you to store money, make instant payments in various ways, pay bills, transfer to other people, while concentrating various services such as: recharging mobile phone accounts and public transport card, payment of parking lots, game shopping and e-commerce. In addition, cash on balance yields more than saving accounts. Combining technology and security, PicPay’s goal is to make life easier for its users at various times, such as splitting the bar bill, collecting travel money or splitting a friend’s birthday gift.