HDFC Bank & Adobe partners to enhance digital customer experiences

HDFC Bank has announced a strategic partnership with Adobe to enhance the Digital Experiences of its Customers. The partnership is powered by Adobe Experience Cloud Solutions and will help HDFC Bank to deliver personalised digital experiences to existing as well as new customers, at any time and anywhere.

The Bank will use platforms like Data Management Platform in Adobe Audience Manager to develop a deep understanding of the customers. The collected data will enable HDFC to deliver focussed campaigns and communication to customers through email, mobile and off-line channels.