Nayax fully integrates Visa’s sensory branding technology

Nayax is the first cashless payment and telemetry solution supplier to globally integrate Visa’s suite of sensory branding cues onto a mobile payment application.

Integrated into Nayax’s Monyx Wallet app, Visa’s sensory suite provides sound, vibration and visual notifications to immediately communicate that a payment, sometimes made in the absence of a traditional payment card, has been successfully authorised and that the transaction is complete.

The integration means that Monyx Wallet users in 21 countries will be among the first to experience Visa’s sensory branding suite, which will notify consumers when a cashless payment has been completed or their virtual wallet has been topped up.

Carly Furman, CEO of Nayax LCC, said: “Nayax already enjoys a long-time working relationship with Visa, a world leader in digital payments, and is excited that Monyx Wallet is the first application to incorporate Visa’s suite of sensory branding globally.

“Introducing these new digital representations of the Visa brand into our solutions will give Nayax consumers and operators the assurance they have come to expect when they use Visa.”

Earlier this year, European coffee and vending machine provider cafe+co International chose Nayax as its exclusive cashless payment supplier in a new five-year partnership, as the company aimed to improve its sales and operations.