Omantel and Sohar International unveil ‘eFloos’ digital wallet

Omantel and Sohar International launched ‘eFloos’ digital wallet in collaboration with Arab Financial Services (AFS), the region’s leading fintech enabler. The newly introduced digital wallet enables smartphone users to pay merchants, add, send and receive funds to and from other wallets.

The launch event was held at Kempinski Hotel Muscat, under the patronage of H H Sayyid Kamil bin Fahad al Said, Assistant Secretary-General for the office of the Deputy Prime Minister for Cabinet Affairs, a press release said.

H H Sayyid Kamil expressed his gladness for the launch of Oman’s first-of-its-kind e-wallet, which is considered one of the significant initiatives that supports ‘Digital Oman Strategy’. He said, “The new partnership between telecom and financial sectors has delivered an innovative e-service that will add much value to our lifestyle and takes us further steps ahead toward seamless transactions.”

Talal al Mamari, CEO of Omantel, said, “The launch of ‘eFloos’ reaffirms our commitment to enrich the digital experience in the sultanate by implementing latest innovations to facilitate day to day processes, and offer our customers an enhanced lifestyle that matches with the global developments. As a fast, secure and seamless payment method, e-wallets have brought about a real change to transactions. Our strategic partnership with Sohar International and AFS is one among many and it comes as part of our efforts to boost collaboration between various sectors.”

Ahmed al Musalmi, CEO of Sohar International, said, “Platforms such as ‘eFloos’ and other digital initiatives fall well in line with the bank’s own digitisation strategy through which we aim to meet our customers’ lifestyle requirements in an ever changing world. We are pleased to partner with Omantel and be part of the solution following the government’s drive to digitise payments.”

“As the ‘wallet issuer’, Sohar International will serve as a gateway for all eFloos transactions, and velocity will be key in giving customers the experience they desire with more value. Sohar

International is equally committed to developing new partnerships and propositions for extending the capabilities and impact of its e-channels as it continues to introduce facilities that raise the bar on customer experience.”

Haitham al Kharusi, vice president of Omantel’s consumer business unit, said, “A first-of-its-kind in the sultanate, ‘eFloos’ will bring in a new concept to transactions, with a faster, smoother and more secure experience without the need to have a bank account or card, making it the ideal alternative payment option for many youngsters.”