Liquid Avatar Technologies Inc. a global blockchain, digital identity and fintech solutions company, is excited to announced that it has launched the KABN Prepaid Visa Card in Canada, powered by the XTM Inc. payment platform and its sponsoring financial institution.
Liquid Avatar Technologies has begun to roll out the program in Canada and has plans to expand its card program rollout to other geographic regions subject to all necessary approvals. The KABN Prepaid Visa Card and Card App will provide users with a host of services similar to those of major financial institutions. Additionally, the KABN Prepaid Visa Card will integrate seamlessly with the Liquid Avatar mobile App, providing qualified Liquid Avatar App users with an easy way to apply for and access their KABN Prepaid Visa Card directly from the Liquid Avatar mobile App.
KABN cardholders will automatically be entitled to participate in KABN KASH, an exclusive and customized consumer experience where users can earn cash back on transactions with over 400 major online merchants, like Chapters Indigo, Walmart, Lenovo, Sephora, Viator, Nike and others. Liquid Avatar mobile App users that also have a KABN Prepaid Visa Card will, from time to time, receive additional bonus offers.
As part of its onboarding strategy for KABN Prepaid Visa Cardholders, the Company’s state of the art, Verifiable Credentials Ecosystem, will provide users with a digital identity verification and validation services at no charge. Thus, allowing them to prove their identity continuously without the hassle of verifying time and time again to a growing list of online service providers and other value-based programs. In turn, validated users are qualified, subject to permissions and necessary approvals, for unique and customized financial services other value-based opportunities via KABN KASH.
According to Prepaid Cards Canada (Payments Canada 2020) Canadian Payments: Methods and Trends 2020, in 2019, prepaid cards, either plastic or virtual, grew significantly at the Point of Sale (“POS”) with respectively, an 8% increase in volume and a 6% increase in value.
Nearly one in five Canadians either purchased or received at least one prepaid card per month. Young adults, those aged 18 to 34, and unbanked Canadians are the most common users of prepaid payments products. This is driven by a lack of access and acceptance of traditional banking products and services. Prepaid cards are starting to be used by a wider base, as those who seek security and identity protection for purchases have turned to prepaid cards as an alternative to cash. As prepaid cards are not directly linked to user account information, they offer an electronic method of payment that carries many of the benefits of cash.
A recent study found that 70 per cent of Canadians are more concerned about fraud today than they were five years ago, which can drive more consumers towards prepaid cards to minimize the risks that come with sharing financial information online or using cards directly linked to banking accounts. The use of prepaid cards has been accelerated by emerging e-commerce and mobile payments trends. Prepaid cards accounted for 10 per cent of e-commerce payments in 2019.
Canadians were three times more likely to use a prepaid payment for e-commerce than they were at physical POS merchant locations. The growing use of mobile payments also plays a significant role in accelerating prepaid card use. In 2019, 80 per cent of prepaid POS purchases were made using closed-loop store cards, with a notable number of prepaid purchases being linked to mobile devices and virtual prepaid cards. Over a quarter of Canadians (28 per cent) used at least one prepaid virtual card. The use of prepaid cards at these establishments is directly linked with rewards and loyalty programs that drive consumer usage.
“The KABN Prepaid Visa Card will give Canadian users access to unique value programs helping to enhance their spending power wherever Visa is accepted, in more than 200 countries and territories worldwide,” said Michael Konikoff, Chief Revenue Officer of Liquid Avatar Technologies. “We are excited to be launching this pivotal part of our fintech network and to be working with XTM to accelerate our joint business efforts in Canada.”
“Liquid Avatar Technologies’ unique business model creates opportunity to convert a growing number of qualified, authenticated users into active program participants,” said Marilyn Schaffer, CEO, XTM. “We expect to see rapid growth of this dynamic user base throughout Canada.”
XTM, is a Miami and Toronto-based fintech innovator in the neo-banking space helping business and workers alike expedite earnings payout. We are a global card provider and real-time payment specialist providing our technology to businesses to automate and facilitate early wage access and eliminate cash. XTM integrates businesses to a payment ecosystem that is coupled with a free mobile app and a Visa or Mastercard card with free banking-style features. XTM drives enterprise value and creates a positive user experience.