Fast-Growing Aussie Insurtechs Choose Singapore as Gateway to Southeast Asia

Singapore’s burgeoning fintech landscape, reliable physical infrastructure and progressive regulations are attracting Australia’s fast-growing high-potential, insurtech startups looking to take on Southeast Asia.

Citing the city-state’s strategic location, high digital adoption, vibrant ecosystem of industry stakeholders eager to embrace cutting-edge technology, combined with the support of Accelerator programmes, like Firemark Accelerate, startups such as ActivePipe, Gruntify, ProofTec and Truuth, view Singapore as the gateway to the region.

Backed by Insurance Australia Group (IAG) and supported by the Australian Trade and Investment Commission (Austrade) Landing Pad, Firemark Accelerate was launched in 2020 as the leading insurtech accelerator in APAC.
Stephen Skulley Senior Trade & Investment Commissioner at Australian Trade & Investment Commission (Austrade)

Stephen Skulley

“The Firemark Accelerate programme and Austrade are an excellent partnership to launch Australian technology scaleups into Singapore and ASEAN. This co-delivery partnership brings together Firemark’s expertise in technology and innovation, and Austrade’s knowledge on navigating overseas markets and connecting Australian businesses to the world.

Following the success of the first season, we have now expanded our partnership to support the market expansion activities of another six scaleups across deep tech, cybersecurity and digital services,”

said Austrade’s Senior Trade and Investment Commissioner, Stephen Skulley.

The programme lays the foundations for startups to land and expand into new markets, to find new potential partners and investors, and to become corporate ready.

Meet four of the seven participating startups from Season 2:

ActivePipe is an email marketing and lead-nurturing platform for real-estate professionals that leverages predictive technology to make it easier for property managers to understand their customers.

Their solution uses surveys and behavioural data to automatically deliver relevant property content, from intelligently matched listings and open house reminders, to expertly written articles.

Founded in 2014, ActivePipe builds, sells and services lead nurturing and sales enablement software for real estate brokerages, agents and mortgage brokers. Through email marketing, ActivePipe can identify a consumer’s intent to buy, sell or invest in real estate and make sure that they are receiving relevant, timely content from their real estate agent.