Creatio and Bayanat have entered a partnership aimed at helping financial institutions across the MENA region automate customer operations and banking workflows using AI and no-code technology. The collaboration brings together Creatio’s AI-native CRM and workflow platform with Bayanat’s deep expertise in digital transformation and IT solutions for the financial services industry across Jordan and the wider MEA region.
The partnership places AI banking automation at the centre of efforts to modernise how banks and financial institutions manage customer-facing processes, from sales and service through to lending and onboarding.
AI Banking Automation Expands Across MENA
Through the partnership, Bayanat will use Creatio’s platform to support financial institutions looking to replace fragmented legacy systems with unified, AI-native customer operations. The goal is to improve operational efficiency, strengthen regulatory compliance and increase organisational agility.
Bayanat brings specialist knowledge of banking business architecture and the regulatory landscape across the region. This expertise positions the company to help financial institutions adopt AI banking automation while meeting the specific operational and compliance requirements that govern the sector.
Mohammad Tahboub, Bayanat’s President, said: “This partnership significantly enriches Bayanat’s enterprise portfolio, bringing a world-class solution to regional banks striving to make the leap to the next generation and meet aggressive digital transformation mandates like the Saudi Vision 2030.”
Financial Institutions Target Workflow Efficiency
Creatio’s platform is built to allow financial institutions to orchestrate customer journeys, automate banking operations and support employees with AI tools designed to improve how work gets done. Through its Unlimited Enterprise operating model, organisations can scale execution across teams, AI agents and operations without the licensing constraints typical of traditional enterprise software.
The platform combines CRM capabilities, industry-specific workflows, AI-native features and no-code tools on a single unified system. No-code technology plays a key role in enabling financial institutions to adapt processes quickly and scale banking workflow automation without heavy reliance on developer resources.
Alex Donchuk, Senior Vice President of Global Channels at Creatio, said: “Financial institutions across MENA are investing heavily in AI, but lasting transformation requires more than new technology. It requires deep industry expertise and the ability to modernize customer operations at scale. Bayanat’s experience in banking transformation and strong understanding of regional market requirements make them an ideal partner to help organizations adopt AI faster, automate customer workflows, and deliver better experiences across every stage of the customer journey.”
AI Adoption Covers Lending and Onboarding
The partnership specifically targets AI banking automation across several core banking functions, including sales, service, lending and onboarding. These are areas where financial institutions in the MENA region are increasingly seeking to streamline processes and reduce manual intervention.
By combining Bayanat’s understanding of regional banking requirements with Creatio’s AI-native platform, the partnership aims to support financial institutions that are pursuing broader digital transformation strategies. The focus remains on helping organisations modernise customer operations at scale while maintaining full regulatory compliance.
Creatio is recognised as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products receive strong end-user reviews on peer-to-peer platforms.x`