The Hanover Insurance Group, Inc. announced it has advanced its partnership with TrustedChoice.com to a national level, enabling The Hanover’s agent partners to connect with new, digitally-engaged personal and commercial lines consumers across the country. TrustedChoice.com is an online consumer branding and marketing program sponsored by the Independent Insurance Agents & Brokers Association.
“TrustedChoice.com has established a strong and respected online presence and experienced much success in attracting potential customers digitally,” said Dick Lavey, chief innovation officer at The Hanover. “With more than six million customers visiting TrustedChoice.com each year, we think this is a great opportunity to help our partners connect with those digitally-inclined customers.”
Consumers visit the TrustedChoice.com website looking for information on insurance products, and the site refers them to local independent agents for advice and counsel. With this partnership, all of The Hanover’s partners will now be featured on the site.
Since The Hanover’s launch of its new strategy, Hanover 2021, the company has focused on ways to help its agent partners achieve profitable growth through innovation of products, services and customer acquisition strategies.
“The trend toward digitization presents tremendous opportunities for our agent partners to attract value-seekers in the market,” Lavey said. “Our expanded partnership with TrustedChoice.com represents yet another way we are helping our partners capitalize on emerging market trends and build their businesses.”
“The Hanover is a leader in the independent agency channel and has been a great partner of TrustedChoice.com for more than three years,” said Vincent Savarese, senior vice president of carrier relations at TrustedChoice.com. “Their expanded participation on our digital platform is the next logical step in strategically supporting both The Hanover and its select network of outstanding agent partners.”
TrustedChoice.com, an affiliate of the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”), designs digital solutions for independent insurance agencies and insurance carriers to connect online insurance buyers with the right local insurance agent at the right time. Its digital platform pairs insurance consumers with participating local independent insurance agents and carriers through a proprietary search engine (SEO) optimization strategy that drives organic traffic and boosts online digital referrals. As the leading digital referral platform, TrustedChoice.com has created over 17 million agency impressions and 250,000 online relationships in the independent insurance channel since 2013.
About The Hanover
The Hanover Insurance Group, Inc. is the holding company for several property and casualty insurance companies, which together constitute one of the largest insurance businesses in the United States. The company provides exceptional insurance solutions in a dynamic world. The Hanover distributes its products through a select group of independent agents and brokers. Together with its agents, The Hanover offers standard and specialized insurance protection for small and mid-sized businesses, as well as for homes, automobiles, and other personal items. Through its international member company, Chaucer, The Hanover also underwrites business at Lloyd’s of London in several major insurance and reinsurance classes, including marine, property and energy. For more information, please visit hanover.com