MetLife and DeNA Form Business Alliance

MetLife Insurance K.K. and DeNA Co., Ltd. have announced the formation of a business alliance to produce health-promotion insurance, and to provide services related to the maintenance and improvement of customers health.

We are now entering the era of the 100-year life. The average life expectancy1 in Japan is 81.09 years for men and 87.26 years for women, and growing. Healthy life expectancy2 is also increasing, now at 72.14 years for men and 74.79 years for women. The time after the end of a healthy lifespan3 often requires nursing care, and shortening this period is seen as a way to reduce social security spending. Meanwhile, as companies are increasingly expected to address issues that negatively impact employee health and wellness, extending healthy lifespan is now considered a social issue.

In light of these broader societal circumstances, MetLife and DeNA have agreed to work together on products and services to help customers live longer in good health and with a positive attitude. The alliance aims to facilitate the integration of health care services and life insurance by leveraging the respective strengths of the two companies.

At this time the alliance has three specific goals:

  1. Development of health-promotion insurance for corporations. We aim to offer products and services that comprehensively support the health-promotion activities of corporate employees (pending regulatory approval).
  1. Provide digital services to enhance the enjoyment of health-promotion activities. By focusing on gamification and peer influence, we aim to provide services that enhance enjoyment of customers daily activities, while increasing awareness of their health by leveraging DeNAs know-how around engagement science and healthcare services.
  1. Collaborate by leveraging customer base and sales channel strength. By capitalizing on MetLifes expertise in all aspects of life insurance and the strength of its sales channels, as well as the knowledge DeNA has cultivated through its online services and broad customer base, the alliance aims to create a new way to offer life insurance.