AXA Partners has formed a long-term partnership with bolttech, the global InsurTech company, to bring embedded insurance and assistance solutions to customers across the European Union, the United Kingdom, and Switzerland. The two firms are combining their strengths to tap into the rising demand for embedded insurance, according to reports.
The partnership combines AXA Partners’ B2B2C insurance expertise with bolttech’s technology-led distribution capabilities to unlock new commercial opportunities and broaden access to innovative insurance experiences throughout Europe. The two companies will focus their joint efforts on serving carriers, managing general agents (MGAs), reinsurers, and distribution partners operating in telecommunications, financial services, utilities, travel, retail, and original equipment manufacturing (OEM) sectors.
The two companies are coming together to build a stronger foothold in these markets. They want to offer insurance and assistance solutions shaped around how customer expectations are changing. Both organisations view the agreement as a significant milestone in redefining the embedded insurance landscape in Europe. The partnership positions AXA Partners and bolttech as leading enablers for insurers and non-insurance brands seeking to generate new revenue streams through integrated and value-driven insurance experiences.
bolttech chief executive officer for EMEA Stephan Tan said, “This agreement marks an exciting step in bolttech’s growth across Europe, where we are seeing strong momentum for embedded insurance at scale. With AXA Partners, we are bringing together complementary capabilities and a shared ambition to deliver more value to partners and their customers through innovative insurance experiences.”
AXA Partners chief customer and strategy officer Gunter Uytterhoeven said, “Customer behavior is changing fast, creating new opportunities for telcos, banks, utilities, OEMs, retailers, and the travel sector to monetise new value propositions. Customers now expect tailored insurance to be seamlessly embedded in what they buy. Together with bolttech, AXA now offers the widest range of insurance solutions for B2B2C distribution in the European Union, UK, and Switzerland markets.”
He added, “Generating more revenue from insurance distribution while providing greater value to customers is our promise to our corporate partners.”