BharatPe and ONDC have announced an integration that will enable BharatPe customers to order and receive food through its app.
This eliminates the need for multiple apps on a user’s smartphone, thereby ensuring a more seamless customer experience. This is the first integration that BharatPe has announced since the launch of consumer payments last month.
This feature will be enabled for 15 million BharatPe customers. The customers will have seamless access to over 1.4L restaurants across 400 + cities listed on ONDC Network on the BharatPe app. The app enables the users to browse through a comprehensive list of local restaurants and cuisines, including not only the popular chains but also the hidden gems. The interface is intuitive and easy to use, ensuring a smooth experience while placing orders.
Additionally, customers will have the option to track their orders in real-time, from preparation to delivery. The BharatPe app will also be able to offer tailored food recommendations based on user preferences and order history.
Nalin Negi, CEO, BharatPe, said, “In August end, we rebranded postpe app to BharatPe with the objective of providing a unified platform and an enhanced experience to both merchants and consumers. We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app. Also, this resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach a new and larger set of consumers and grow their businesses. I would like to thank ONDC for having us onboard and enabling the merchants of Bharat.”
Thampy Koshy, MD & CEO, ONDC, said, “Integrating food ordering into BharatPe’s app redefines convenience for consumers while opening new growth avenues for local food businesses. This move exemplifies our vision of a more inclusive digital economy where small businesses can thrive without traditional barriers. We aim to continuously simplify and expand digital commerce to benefit both merchants and consumers, driving a seamless, accessible experience for all.”